In the south of the Netherlands, a new 'concept store' has opened its doors. The architects have retought the concept of an eye care centre. They've combined the practical part of an optician-eye clinic with the artistic side of a gallery. In merging these two sides the architects created an artspace surrounded with suspended volumes. On the volumes a text is written in braille with ledlight: “At times we open our eyes to see the world and, at times, we close our eyes to dream about it...” This 'writing in light' is the key of the design. According to the architects it is 'a code to establish a dialogue with customers entering this space to purchase eyewear and with those who do not need eyewear because they touch and hear the world.' The volumes itself contain the glasses of the eye care centre. In doing so the centre of attention is not put on the product itself, but on the art.